The Circular Fashion Initiative
2022
Role:
Social Media Manager
Content Creator
Popswap, an app developed to make fashion consumption more circular by swapping your wardrobe. We confidently encouraged fashion lovers to evolve their premium content. Being a progressive influence that keeps sustainability and circular fashion relevant.
Popswap’s rebrand developed together with Nineties Studio, is a visual expression that leads the users by being authentic, diverse, innovative and edgy, with a touch of fashion quirkiness. Making Popswap inspiring, just like its community.
My role at Popswap has been diverse across multiple areas working with a smaller team - growing the community of app users from the start.
✓ Social Media
✓ Brand Design
✓ Campaign Design
✓ Event
✓ Content Capture
The New Issue Launch
Responsible for launching our new brand identity (The New Issue) on all social platforms.
A peek at the launch feed - and the result of the content capture and campaign development, inspired by the style of our app users.
In collaboration with Vogue Scandinavia launching their first issue, we organised a lunch together to celebrate the circular fashion initiative that we both share.
A successful event brining together Editor in Chief Martina Bonnier with circular fashion intuitionists and app users to discuss the future of fashion.
Responsible for all the event design (digital & print) and content capture for social media platforms.
