CinCin

2026
Self-directed brief

Role: Personally executed brand

Project:
A fictional bakery brand that grew from my Swedish love for cinnamon buns, and my own drawings in Procreate.

The brand communicates on two levels: it echoes the playful European toast "cin cin" — a cheers, a small celebration, while also nodding to a simple truth, that having a cinnamon roll, a proper fika moment, is a delicious little "cin." That double meaning became the foundation for the tagline, "a bun worth the cin," and shaped everything that followed: a hand-drawn swirl and logotype that reads equally as a logo, a cinnamon bun, and a toast to indulgence itself. The result is a brand that doesn't take itself too seriously, but takes its craft, and its cinnamon buns, very seriously indeed.

This brief is very me - it shows my thinking, my creativity and my style.

✓ Concept & Idea
✓ Brand Identity
✓ Visual Language
✓ Packaging design
✓ Illustration
✓ Animation
✓ Digtial Campaign